projects
I started working at Passion as a Freelance Graphic Designer in November 2021, and got promoted to Senior Marketing Designer in November 2023. My work covered social creative, paid ads, landing pages, webinar assets, email graphics, promotional campaigns and website updates.
The examples shown here begin with paid and social creative. This included static image ads, campaign variations, creator-focused visuals, testimonial graphics, promotional posts and supporting assets for launches and webinars.
Selection of the image creatives I produced for paid ad campaigns
Much of the design work centred on turning campaign messaging, product benefits and customer stories into clear visual communication. The assets relied heavily on typography, hierarchy, image treatment, layout, colour and composition, with each piece needing to convey the message quickly across different platforms and placements.
Social image carousels for organic
I also worked across landing pages and Webflow builds, creating campaign pages, webinar pages, offer pages and updates to core marketing funnels. These projects involved responsive layouts, structured content, clear CTA placement, consistency across desktop and mobile and interactions to make the pages feel more alive and engaging.
Alongside the final design outputs, I helped develop reusable systems for production, including Figma templates, Webflow sections, CMS structures and asset workflows.
